Helping clients communicate with confidence and authenticity.
Nancy Pender, Principal
Nancy Pender is a PR strategist as well as an Emmy and Peabody award-winning former broadcast journalist who brings her unique background to Pender Communications. The Chicago based media consulting company offers executive media and presentation skills coaching, media relations and video production services. Having conducted thousands of interviews and written and produced countless stories, Pender has seen messaging done effectively and horribly ineffectively. As a communications consultant she helps clients develop content that resonates with key audiences, understand the rules of engagement when working with journalists, navigate a crisis and control their message/image with creative, yet strategically produced videos.
Pender has parlayed 23 years of journalism experience into the launch of Pender Communications. She spent the latter part of her news career in Chicago where she honed her journalistic skills as an Anchor and Reporter for Fox affiliate WFLD-TV. During her 13 years at WFLD, Pender covered everything from the Columbine massacre in Colorado to the beating death of Derrion Albert, the Chicago high school student whose horrific murder was captured in a cell phone video that went viral. She is also well acquainted with Chicago's political landscape, having covered numerous scandals, campaigns and elections. Early in her career she served as Deputy Press Secretary to Willie L. Brown, Jr., Speaker of the California Assembly.
Beyond journalism, Pender was a V.P. at a strategic communications firm based in Chicago. There she counseled clients on messaging strategy, crisis management and media outreach. One of her most memorable challenges involved a family law client who represented South Korea in an adoption dispute that generated intense media attention. At first, Pender’s client declined interview requests and therefore the opportunity to balance the story. But, with a moderate amount of counsel and media coaching, her client developed the skills and confidence to face reporters.
Pender is also a featured speaker at the Chicago Small Business Entrepreneur Expo where her media skills training workshops routinely attract standing room only audiences. She's a past member of the Lurie Children's Hospital First Look for Charity Committee and the Women Everywhere Partners in Service Project. She continues to emcee local charitable events, is a charter member of The Reporters Inc., an independent, not-for-profit journalistic production house and is an accomplished voice over artist, who records corporate and commercial projects out of her home based studio.