I was at a women entrepreneurs luncheon when I notice a striking difference between the delivery styles of two speakers. One was an award recipient, the other our keynote speaker. The award recipient spoke from behind the lectern, her hands glued to its sides, her head buried in her notes. When she did come up for air her eyes scanned the room in a trance like state, never focusing on anyone or anything. You knew that at that moment she would rather be standing barefoot on a bonfire. It made her speech uncomfortable to watch.
Fast forward to our keynote speaker. From the moment she appeared we knew her presentation would be different. Susan, as I’ll call her, leaped onto the stage like a race horse bursting from the gate. She smiled from ear to ear, saying hello to people as she made her way to the center of the stage. Standing behind a lectern was never an option.
Susan was a successful financial executive and budding author who had come to share her tricks of the trade. She could have regaled the audience with a list of accolades and achievements, but she didn’t. Instead, she delivered a genuine and commanding presentation that didn’t include reams of notes. She told relevant stories and shared real-life examples of successful sales strategies she had developed. Her hands moved freely as she spoke. She varied her tone and pitch and actually looked at people as if engaged in conversation. Susan had the rapt attention of every business woman in the room, and she was rewarded with a standing ovation.
Regardless of whether you’re a c-level executive, budding entrepreneur or designated company spokesperson, the one leadership trait that trumps everything else is strong communication skills. Fail to connect with an audience and your words are wasted. Was Susan born a great speaker? Likely not. Becoming a great speaker is more often a matter of practice and persistence, not natural talent. Even one of history’s greatest orators, Sir Winston Churchill, had to work at it. Churchill had a slight stammer and a bit of a lisp when he was young. Churchill famously said, “Continuous effort - not strength or intelligence is the key to unlocking our potential.”
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