In-person and remote media training services
In the age of the internet, the stakes have never been higher. When you deliver a gaffe or experience an embarrassing blunder, it lives forever on the World Wide Web. Our customized, immersive media coaching services equip you with the skills and self-assuredness to face even your most daunting media challenges.
Become a Trusted Media Source
Often a PR crisis occurs because a spokesperson isn’t prepared to talk to the media or doesn’t stay on message. Who can forget the massive blunder former BP CEO Tony Hayward made when he proclaimed how he’d “like his life back” in the wake of the 2010 Deep Horizons disaster?
Through our customized and proprietary media coaching services, you'll learn the dos and don'ts of working with reporters, how to spot common traps and refine your messaging via highly realistic on-camera practice drills. In an ever-shifting media landscape, we've demonstrated time and again the value of our training methodology.
Our Services
Some of the territory we cover includes:
- How to develop messages that appeal to journalists and the public.
- Techniques for staying on message.
- Common interview mistakes.
- How to prepare for and manage a crisis.
As they say, it takes one to know one. Pender Communications founder and principal Nancy Pender is an Emmy and Peabody award-winning former broadcast journalist who has covered the big stories and asked the tough questions.
Her news experience spans 20 years, with the latter part of her television career spent in Chicago as an anchor and reporter for Fox affiliate WFLD-TV. Pender’s journalism pedigree and PR chops comprise the foundation of her training style and approach.
Connect, Communicate and Influence
Equipping clients with the skills and self-assuredness to engage the media, avoid and manage crises, deliver powerful presentations and create impactful marketing videos that engage and motivate audiences
