One-on-One and Group Media Interview Training & Coaching for Executives
Customized sessions that prepare you for the media spotlight
In today's media environment, a single misstep lives online forever. Whether you're fielding questions from a local TV reporter or preparing for a national press conference, the stakes are high — and preparation is everything. Led by Emmy and Peabody award-winning former broadcast journalist Nancy Pender, our customized media interview training programs equip executives, spokespeople and communications teams with the skills and self-assurance to face even the most challenging media situations.
What you'll learn in our media training program
• How to develop and deliver messages journalists actually use.
• Techniques for bridging from a reporter's question back to your key messages.
• How to recognize and deflect trap and gotcha questions.
• Body language and vocal delivery habits that project credibility on camera.
• How to handle hostile, rapid-fire, or ambush interviews.
• What to do — and never do — in a live broadcast interview.
• Crisis interview protocols: How to message when your reputation is on the line.
Who benefits from executive media training?
Our media training programs are designed for corporate executives, CEOs, nonprofit leaders, government officials, medical professionals, and any professional who may interact with journalists or appear on camera. Whether you've never faced a reporter or are a seasoned spokesperson looking to sharpen your media skills, we tailor every session to your specific role, industry, and risk profile.
How We Train: A Reality-Based Approach
Media training works best when you learn it, see it, and do it. At Pender Communications, every engagement combines all three. We start with a baseline interview, before any coaching, to capture how each participant naturally handles a reporter — that footage becomes a benchmark for measuring progress. From there: focused teaching on the fundamentals, on-camera drills that reinforce each lesson, and real video examples from the field where communicators nailed it, and where they didn't. We cover what effective media communicators understand, how to build and deliver messages that resonate, how to recognize traps and trick questions, and how to handle the tough or hostile ones. Every round of practice is recorded, played back and debriefed on the spot. Executives leave with specific, actionable feedback on their messaging, delivery and strategy — and the confidence that comes from having already done it once.
Frequently Asked Questions About Media Training
Q: What is media training and why do I need it?
A. Media training prepares executives and spokespeople to communicate effectively with journalists — whether in print, on camera, or online. Even experienced leaders benefit from learning how to bridge to key messages, avoid common traps, and project confidence under pressure.
Q: How long does a media training session take?
A. It all depends on the client 's needs and number of participants. All workshops are customized.
Q: Is the training done in-person or remotely?
A. In person training is best for this type of program. Nancy is based in Chicago and regularly travels nationwide for on-site engagements. If the client prefers, remote coaching via video conference is available.
